Two audiences means two routes off the homepage.
Rehab and redevelopment on one side, high-end suburban renovation on the other. Different galleries, different case studies, different forms, and both convert far better for the separation.
Construction web design in Metro Detroit
You sell to two completely different clients. One website, two routes.
Websites for Metro Detroit builders and remodelers, built for city rehab work, suburban renovation budgets and the Michigan builder license buyers check.
- From $2,000
- Live in 7 days
- No agency jargon
Web design for construction firms in Detroit
We build websites for Metro Detroit construction firms: residential builders, rehab and redevelopment contractors, and remodelers working Royal Oak, Birmingham, Troy, Grosse Pointe, Ann Arbor and Novi. Most firms here sell into two markets at once, city rehab and established suburbs, and a single page cannot speak to both.
One metro, two clients
A Detroit rehab and a Birmingham remodel are not the same business.
One client is buying a distressed house and needs to know you can take it from gutted shell to finished and inspected. The other is spending $300,000 on a kitchen and primary suite and wants to see finishes. Put them on the same page and neither one believes you.
Your Michigan builder license is the first filter.
Michigan licenses residential builders at state level and homeowners here are told to check. Number visible, classification stated, insurance sitting right beside it.
Lead paint is not a formality in this stock.
Most housing in this metro predates 1978 by decades. An EPA Lead-Safe Certified firm can say so plainly and take work from outfits that quietly skip it.
Old houses, hard winters, wet basements.
Settling foundations, failing masonry, knob-and-tube wiring, ice-damaged roofs and block walls that seep every spring. A permanent and very searchable list of problems.
What the site includes
Set up for two audiences at once.
A page for every suburb and district you work.
Royal Oak, Birmingham, Troy, Grosse Pointe, Novi, Ferndale, Ann Arbor and Rochester Hills, plus the Detroit neighborhoods you genuinely build in.
Two clear routes from the homepage.
Rehab and redevelopment on one, suburban renovation on the other, each carrying its own proof, its own numbers and its own inquiry form.
Rehab and redevelopment pages.
Gut renovations, structural repair, full mechanical replacement, inspections and what it takes to bring a long-vacant house back. Investor buyers want scope and schedule, not mood boards.
High-end renovation pages for the suburbs.
$90k to $350k depending which side of the market you are on, with full photo sets, allowances explained and timelines you can actually hold.
License and certification up front.
Michigan residential builder license number, EPA Lead-Safe Certified, general liability, workers' comp, BBB Accredited, NARI or NAHB membership and OSHA 30.
Winter and older-home content.
Ice dams, freeze-thaw masonry damage, basement water and heating upgrades. It keeps the site earning traffic through the months your crews are working indoors.
FAQ
Detroit website FAQs.
The questions construction firms in Detroitask before they hit the “get a price” button.
Do you only work with Detroit firms?
No. We build across the US, but Metro Detroit has an unusual split between city and suburban work, and the structure of the site has to deal with it.
We do rehabs and high-end remodels. One site or two?
One site, two routes. Two domains split your rankings and double the maintenance. Two clear paths off the homepage does the same job without the cost.
Does the builder license need to be visible?
Yes. Michigan licenses residential builders and buyers are told to verify. Put the number in the footer and state it properly on your about page.
Is lead certification worth mentioning?
In this housing stock it is a genuine selling point. Being EPA Lead-Safe Certified and saying so reassures a buyer who has already read something alarming online.
How long does it take?
Seven days from the point we have your photos and details.
What does it cost?
$2,000 for the website, $3,000 with branding. One time, no monthly fees, and you own it outright.
Areas we cover
We cover the rest of the country too.
Every area page is written for that market, not the same page with the city name swapped.
Chicago
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Indianapolis
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15-min call · Built for detroit
One site that sells to both halves of Detroit.
$2,000 one time, live in seven days, and you own it outright.
Email us
hello@constructionwebexperts.com
Visit us
Austin, TX
